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Google Chrome Updates – How to Switch from HTTP to HTTPS to Avoid Loss of Traffic in Google Search.

It is not good news to bloggers and website owners without SSL certificates. Their web pages will be displayed as INSECURED on chrome and some browsers. However, to ensure a secure connection that allows blogs and websites to interact with browsers in a safe environment, Google chrome, which is one of the widely used web browser announced an update to its algorithm with respect to HTTP and HTTPS. This is a major security update which requires website owners to upgrade from HTTP to HTTPS, is to provide a secure internet for all.

Google Chrome update - Switch from HTTP to HTTPS

The Chrome update has so much implication to website trust rating, page ranking, traffic generation, monetization and overall health of a blog or website.

But what is the Difference Between HTTP and HTTPS?

HTTP means HyperText Transfer Protocol and it is essentially a non-secure connection protocol that doesn’t encrypt communications between websites and browsers. This makes the connection vulnerable to cyber attacks, which may result in a severe security breaches for users and websites alike.

HTTPS meansr HyperText Transfer Protocol Secure, and as the name indicates, it provides a more secure setup than its predecessor. The “S” in HTTPS stands for Secure Socket Layer (SSL) technology, which allows you to encrypt the information you send between your browser and a website.

Meanwhile, encryption is the process of altering data or information so that only the intended recipient can interpret it. Encryption has become so popular a greater number of websites encrypt their data in both mobile and desktop devices. Top websites and blogs around the world uses the HTTP technology for data encryption, in order to provide additional security for users.

Negative Effects of HTTP to Your Blogs and Websites

Beginning July 2018, Google Chrome 68 update, will display a visible security warning “Not Secure”, when a website uses the old HTTP instead of the more secured HTTPS. This security warning in the URL bar tells your blog and website visitors your site doesn’t encrypt its information, so, your website is not safe to browse and their data is not secured.

Once your visitors see this message, they will just close your website and blog and will never visit it again.

 

Why You Should Change from HTTP to HTTPS

Apart from providing a secure connection that allows blogs and websites to interact with browsers in a safe environment, switching from HTTP to HTTPS gives a number of advantages for website owners. They include:

1.       SEO Benefits

This refers to the benefits of optimizing your websites for search engine access. This ensures that your websites and blogs rank higher. For best SEO tips, see Search Engine Optimization Tricks

2.       Boost Your Site’s Performance on Mobile Devices

Mobile technology is the way to go as most users access your websites and blogs via their mobile devices and Smartphones. Always, you should create websites and blogs that are responsive – works well on smartphones and tablets as well.

3.       Increase Security

The major objective of HTTPS is that of providing security across your website. Encrypting user information is a great step to creating a safer and trusted platform for your website visitors. You should also take additional steps to provide air-tight security for your site or blogs.

4.       Faster Loading and Overall Improves User Experience.

When you switch to HTTPS, your website will experience quicker loading times and other performance enhancements. This improves the trust rating and overall user experience of your websites. This is because it builds trusts and so improves your relationship with clients – they feel safe when browsing through your site.

5.       Build Brand Reputation

Providing a secure browsing experience is great for your business partners. Switching to HTTPS means that you care about the safety and well being of your customers. This robs off positively on your brand’s reputation, and brings more clients for your business.

6.       Higher Revenue

Recent research shows that websites that use HTTPS will make higher revenues from direct sales and referrals. When you switch to HTTPS, you’ll experience faster loading time, improved security and improved brand reputation. This ultimately makes website visitors to want to always come back for more.

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Wrapping up

If you have a blog or own a website, you can’t afford to ignore this Google Chrome Updates – How HTTP and HTTPS Affects Your Blogs and Website. Contact your web hosting service to help you migrate to HTTPS immediately. We can also help you do this for a small fee. Contact us. Leave your questions and we will get back to you.

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